Add to ORKGAbstract: The importance of customer relationship management (CRM) has increased during the last decade. Thus information systems and particularly the quality of customer data are highly relevant for conducting CRM efficient-ly. Due to the importance of using up-to-date data, this paper analyzes how the data quality dimension timeliness can be quantified. Based on several requirements (e.g. normalization and interpretability) as well as a literature review it proposes a procedure for developing metrics for timeliness that can be for instance adapted to the specific characteristics of the customer data attribute considered. A case study demonstrates the application of our metric by presenting a business case for a CRM campaign of a major mob...
Abstract: This is an ongoing project, which is scheduled until 2006. This paper covers the so far re...
This paper identifies important performance measurements for the operation of CRM units in the call ...
Customer relationship management (CRM) is a business philosophy that has emerged and gained prominen...
The importance of customer relationship management (CRM) has increased during the last decade. Thus ...
It is intensively discussed in both science and practice how data quality (DQ) can be assured and im...
The growing relevance of data quality has revealed the need for adequate measurement since quantifyi...
The growing relevance of data quality has revealed the need for adequate measurement since quantifyi...
International audienceThis paper presents an approach integrating data quality into the business int...
As customer relationship management (CRM) becomes more complex and more strategic to the company it ...
This paper presents an approach integrating data quality into the business intelligence chain in t...
This research reviews aspects. of Customer Relationship Management (CRM) literature. It examines, in...
Today, it is a well known fact that poor quality data is costing large amounts of money to corporati...
The Customer Relationship Management (CRM) dashboard with analytics capabilities may be useful for ...
CRM platforms heavily depend on high-quality data, where poor-quality data can negatively influence ...
This thesis goal is to identify, collect, analyze, and evaluate the quality metrics for a product ma...
Abstract: This is an ongoing project, which is scheduled until 2006. This paper covers the so far re...
This paper identifies important performance measurements for the operation of CRM units in the call ...
Customer relationship management (CRM) is a business philosophy that has emerged and gained prominen...
The importance of customer relationship management (CRM) has increased during the last decade. Thus ...
It is intensively discussed in both science and practice how data quality (DQ) can be assured and im...
The growing relevance of data quality has revealed the need for adequate measurement since quantifyi...
The growing relevance of data quality has revealed the need for adequate measurement since quantifyi...
International audienceThis paper presents an approach integrating data quality into the business int...
As customer relationship management (CRM) becomes more complex and more strategic to the company it ...
This paper presents an approach integrating data quality into the business intelligence chain in t...
This research reviews aspects. of Customer Relationship Management (CRM) literature. It examines, in...
Today, it is a well known fact that poor quality data is costing large amounts of money to corporati...
The Customer Relationship Management (CRM) dashboard with analytics capabilities may be useful for ...
CRM platforms heavily depend on high-quality data, where poor-quality data can negatively influence ...
This thesis goal is to identify, collect, analyze, and evaluate the quality metrics for a product ma...
Abstract: This is an ongoing project, which is scheduled until 2006. This paper covers the so far re...
This paper identifies important performance measurements for the operation of CRM units in the call ...
Customer relationship management (CRM) is a business philosophy that has emerged and gained prominen...