We present new optical and near-infrared spectra of WD0137−349; a close white dwarf–brown dwarf non-interacting binary system with a period of ≈114 min. We have confirmed the presence of Hα emission and discovered He, Na, Mg, Si, K, Ca, Ti and Fe emission lines originating from the brown-dwarf atmosphere. This is the first brown-dwarf atmosphere to have been observed to exhibit metal emission lines as a direct result of intense irradiation. The equivalent widths of many of these lines showa significant difference between the day-side and night-side of the brown dwarf. This is likely an indication that efficient heat redistribution may not be happening on this object, in agreement with models of hot Jupiter atmospheres. The Hα line strength ...