Existing theoretical literature on new media predominantly focuses upon political issues. Whilst this is merited it is at the expense of ethical theoretical understandings of the social milieu we inhabit. As our environment becomes suffused with new media and is in turn shaped by them we require contributions that would seek to understand the impact this has on moral responsibility and moral action. The doctoral research collected here is motivated by the idea that ethical theory must be challenged and updated by developments in society lest we lack the resources to understand contemporary moral life. As such, the approach taken is to produce a work of ethical theory that is informed by observation of the empirical conditions of life in a n...