The motivation behind the purchase of counterfeit goods: A comparison among selected Filipino consumers

This study focused on specific motives as well as the needs satisfied by selected Filipino consumers in purchasing counterfeit goods. Demographic variables such as age, gender and income class were considered. A descriptive research design using the multi-method approach was applied - self-constructed survey questionnaire and interview guide were used to gather data. The survey questionnaire was administered to sixty (6) respondents, and twelve (12) of which participated in the semi-structured interviews. Results revealed that the predominant motives were practicality and emotional satisfaction. Purchasing patterns revealed similarities in frequency, place of purchases and goods purchased. Physiological need emerged as the need primarily satisfied with the purchase of such goods. Lastly, predominant meanings ascribed include lesser expectations on the product and practicality