International audienceWithin the economic, technical and administrative evolution, the concept of territory refers to many dimensions which make it difficult to apprehend for all those involved. One way of approaching this concept, is to focus on it in the same way as one of those who are part of it - to wit the local press, by focussing on an important cultural évent. This is the solution which has been chosen here, through an analysis of the role played by the local press in the context of cooperation/competition between territories.This study aims to take stock of how the logic of territorial communication challenges the informational work of the press as linked to the individual.Dans le cadre de certaines évolutions techniques, économiq...