This article deals with emerging new business activities in agriculture between professional identities and work division within couples. We highlight two diversification types : the first one, discontinuous with agricultural central activities (direct trade, transformation, tourist information), mostly relates to women farmers ; the second one, continuous with the agricultural core business (agricultural contract work, agro-environmental activities), mostly relates to the farm manager. The concept of agricultural occupation remains centered on crop or stock farming technical tasks. Gendered work division assigns men to the professional world and diverts women from it. Farm managers thus grant their spouses the possibility to build and to m...