The Study of Using Knowledge Discovery Organize Innovative Scenario- The New Technique Adoption Strategic Analysis for Optical Disk Drive Industry

[[abstract]]資訊時代下，企業為了提高競爭優勢，必需要洞悉目前市場的技術發展和建立與領導企業的連結關係，以提升新舊技術結合的能力，創造出有潛力的產品來建構新市場。一直以來，技術發展趨勢不斷改變，企業若能發現可創造出有價值的差異化，產生整體利潤的機會，將能使企業永續經營。本文研究目的主要運用技術隨時間的演化關係，以確立技術的紅藍海屬性，建構創新組合情境模型，試圖發現企業是否有採用藍海屬性的技術之可能性。 本文為了解決企業進行策略分析時所耗費成本過高的問題，利用資料探勘、文字探勘、圖形理論等方法和理論，以及如何使情境分析的過程科學化、系統化和綜合化，提出創新組合情境模型的操作模式，並以情境角色為主體萃取聚焦知識單元，統整數個角色情境來建構環境情境，從中發現角色間的差異性，最後利用時間資訊辨識差異的時間點。 為了說明此一模型的可行性，本文實驗設計以個案分析2001年台灣的光碟機產業，由於其年產量占世界光碟機市場50%以上，在全球實有舉足輕重的地位，故選取此產業為研究對象。此外，本研究採用光碟機產業的新聞資料庫做為分析資料的基礎，經由探勘技術結合時間資訊辨識技術的紅藍海屬性，再以光碟機廠商做為情境想像與系統運作萃取出個別廠商所採用之技術，最後統整跟隨廠商的產業環境，以供廠商發現其採用技術的策略性差異。 實驗結果證實，在光碟機產業的跟隨廠商中，有兩群採用技術的策略顯著不同，分別是較積極的廠商和較不積極的廠商；前者較願意採用藍海屬性的最新技術，走出傳統的低價競爭思維；反觀後者採用紅海屬性的舊技術。在面臨經濟規模競爭時，較積極的廠商採用藍海屬性的技術，較可在未來創造新的機會價值。 本文的研究貢獻，在學術上是突破傳統質性研究的困境，同時走入量化研究。在實務上，創新組合情境配合時間資訊的圖形，有效辨識企業採用何種紅藍海屬性的技術，提供給企業調整策略的規劃。期盼在不斷進步的資訊科技下，同時可為學術界及企業界做為一大參考指標。[[abstract]]Under the information times, enterprises are in order to improve the competition advantage, have to know the technical development for the market at present clearly and linking to lead enterprises, they integrate the ability that new or old technology combines, create the potential products to build and construct the new market. The technological development tendency had been changing unceasingly. If the enterprise can discover that may create the valuable of difference point, that it could add profit of chance. The purpose of this paper utilization technology relation of time, establish the red and blue ocean attribute of technology to organize innovative scenario, attempts to discover whether enterprises have possibility adopts the technology of the blue attribute. This article, in order to solve the problem when enterprises to analysis strategy question was excessively of high cost, using methods and theory of data mining, text mining, graph theory and so on. As well as how to process could scientific, systematization and integration for scenario analysis; construct the innovative scenario model to operator. Basic on scenario role to extract focusing knowledge unit, and makes uniform several scenario role to construct the environment scenario. Finally, discover the value of difference among roles of scenario, that value using the time information to identify time point. To analyze feasibility to explain this model, the experimental of this article analyzed, On 2001, the optical disk drive sold worldwide were made in Taiwan, over 50% of global share, his tremendous amount made Taiwan the most important optical payer manufacturing base in the world. In addition, this research using the news database to analysis, by the way of mining technology with time information to identify technology of red blue ocean attribute, furthermore the optical disk drive manufacture firms to scenario image, and extract adopts the technology for individual firms. Finally follow firms to combine the industrial environment, supplies firms to discover that adopts technical of strategy had difference. The experimental result verifies, following in optical disk drive industry of trailing firms, there are two groups which adopt technology show the significant difference, including more zealous firms and less zealous firms; The former to want adopt the new technology of the blue ocean attribute, go out of traditional low price competition. Opposite the old technology that the latter adopts the attribute of Red ocean. When economic scale competition, more zealous firms have a higher chance to create new value in the future. The contribution of this article on academy is to break through the traditional qualitative research, take to quantitative research at the same time. At the practice, combine graph that innovate scenario and time information, which kind of red and blue ocean attribute technology who enterprise adopt, to provide enterprises to adjust planning of the strategies. Hoping under the advancement of information times simultaneously could be a main reference for the academic and business