The Exploration Study of Retail Price Auditing at Chain Stores

[[abstract]]就目前台灣三大連鎖便利商店都是以零售價盤點方式進行，而零售價盤點方式主要用於商品迴轉率快、商品體積小、價格低及POS系統不完整的業態上，雖流通連鎖便利商店剛好符合前幾個要件，但統一超商在1995年全面導入時點銷售(POS)系統至今有12年，目前POS系統已進入第二代，門市在訂貨、進貨驗收、銷售收銀、報廢管理、退貨等，都全面進入條碼管理，讓整個單店作業效率提高，人為錯誤降低，提昇整個門市管理績效。但反觀在盤點的作業技術卻沒因條碼技術的運用而改變，卻只停留在商品價值的數據提供，一直遲遲無法結合POS系統，讓整個POS系統能更佳完善，而門市經營者也提出盤點上的單品需求，也自行運用POS系統中的庫存調整功能，自行盤點建立單品庫存量，提供訂貨情報時更多的參考情報，顯示零售價盤點技術，無法滿足便利商店管理者的單品管理需求！針對這樣的議題，本研究從個案企業所服務統一超商便利商店角度來了解，受訪者對現行盤點作業的認知，在實證部份是以紮根理論作為研究方法，採用深度訪談蒐集實證資料，共完成15位記錄。 研究結果發現受訪者對盤點準確性大多在意，但卻不是主要影響因素，而且受訪者對盤點錯誤擁有高度包容性，會主動調整人力協助盤點作業提高準確性，所以人力協助涉入程度，會影響門市正常人力運作及營運成本，也就影響門市對盤點需求認知。而在盤點功能的認知上，零售價盤點功能不只是商品損失數據而已，在研究中得出有檢視、培育、警惕、提醒等四大功能，也顯示連鎖便利商店對盤點依賴性高。所以好的零售價盤點服務，不在百分百準確數據，而是在於盤點人員的專業性，要能提出盤點結果診斷，更對異常提出輔導建議，所以一個資深且經驗豐富的盤點人員，是讓門市對盤點信任重要關鍵。盤點專業的含意是多元化，不單就盤點專業領域的培育，要有多元化的知識培育、穩定的人力及資深經驗才能獲得顧客信任，在人的核心價值建立後，未來盤點技術提升改變，是對盤點服務一種加乘作用，讓盤點的更準確更有效率，人的價值是不會被取代，而盤點的方式對門市而言，只是一種選擇而已，而不是結果的決定。[[abstract]]Three major chain stores in Taiwan at present adopted a method of Retail Price Auditing which benefit to quick sale small products low price and imperfect POS system Seven eleven has used POS system since 1995 and the second generation of the system has been improved The bar-code using to order stock sell discard return products has made management more efficiently and reduced man-made mistakes However inventory is not improved by the application of bar-code technique restricted to provide values of products without integrating with POS system to make the system better and completer In addition store keepers request the inventory for single product and make use of the stock adjustment function in POS system to set up the volume of stock of single product more reference information reveal the retail price checks technology while offering the order information can't meet convenience store single product of administrator manage the demand! Based on the limitations of inventory technique and store operators’ demand the research is from the angle of the Seven eleven to understand the inventory operation of the store keepers The real example part bases on the Grounded theory and adopts the depth interview to collect the real example materials Finally get the 15 records in this research The result of study finds interviewees mostly care about the accuracy of making an inventory but not major influence factors and interviewees have highly tolerated for an inventory mistake They will adjust manpower assist to make inventory work raise accuracy So manpower assists to involve in the intensity will influence the normal manpower operation in the retail sales and operating cost and also influence the cognition of retail sales demanding In the function cognition of the Retail Price Auditing is not only the data for goods lost also obtain four major functions of looking over fostering watching out for reminding from the study The study reveals the Chain stores are highly dependent on the inventory too Therefore good Retail Price Auditing service is not in 100% accurate data but in a professional of inventory person They could propose an inventory result diagnose and make the suggestion about the unusually offering the guidance suggestion So a reputable and experienced inventory person is the important key to earn the trust of retail The meaning of the specialized field of the inventory is the pluralism not merely the cultivation of the professional field of the inventory also need pluralistic knowledge fostered steady manpower and reputable experience to obtain customer's trust After people's core value is set up the inventory technology improve and change in the future will make an inventory service double increasing and make an inventory accurate and efficient The value of people cannot replace and the way of the inventory is just a kind of choice for retail sales but not the decision of the resul