Creatively Branding Fruits and Vegetables to Encourage Healthy Eating

Blue Cross Blue Shield of Kansas’ core purpose is to provide peace of mind and access to a better quality of life. Blue Health Initiatives provide financial backing, address upstream health and well-being, and engage in statewide activities and discussions. Pathways to a Healthy Kansas focuses on healthy eating, active living, and tobacco use. Participants in the Pathways Grocery Assessment can take part in a free healthy store assessment provided by the Pathways to a Healthy Kansas initiative team, who incorporate recommendations indicated in the assessment of stores