Social media arid the techniques and processes related to marketing using social media are changing at an incredible rate and will require continual monitoring for those involved in-social media research. As such, we identified the need for sport marketing researchers who are abductive thinkers who can design, combine and use innovative research methodologies as stimulated by the continually evolving technology. Ultimately, however, research prospects related to social media and sport marketing are vast for scholars and marketing professionals alike, and are replete with opportunities for designing new research methodologies
Marketing in social media has been studied extensively in recent years, but not specifically for ext...
The purpose of this study is to look into the impact of SM on the development of sport marketing str...
Sports events are some of the significant sources of entertainment – often delivering its viewers an...
n the era of big data, sports consumer's activities in social media become valuable assets to sports...
The emergence of social media has profoundly impacted the delivery and consumption of sport. In the ...
Social media has become an integral part in the communication process in today’s society. Research h...
Player transgressions and sponsorships were examined lightly using rhetorical and secondary research...
Sports organizations use social media to create opportunities to increase productivity, market share...
One of the vexing issues for sport marketers is how one can develop marketing strategies and program...
The emergence of social media has profoundly impacted the delivery and consumption of sport. In the ...
Researchers in sports marketing have suggested social media can be used to build relationships betwe...
Social media have left their mark on every industry and have shaped how we talk and communicate with...
The purpose of this research was to investigate the impact of social media marketing on consumer beh...
Objectives The main objectives of this study were to understand how sports marketing has changed...
JEL: M1 - Business Administration; M31 – Marketing; M37 - AdvertisingThe purpose of this research is...
Marketing in social media has been studied extensively in recent years, but not specifically for ext...
The purpose of this study is to look into the impact of SM on the development of sport marketing str...
Sports events are some of the significant sources of entertainment – often delivering its viewers an...
n the era of big data, sports consumer's activities in social media become valuable assets to sports...
The emergence of social media has profoundly impacted the delivery and consumption of sport. In the ...
Social media has become an integral part in the communication process in today’s society. Research h...
Player transgressions and sponsorships were examined lightly using rhetorical and secondary research...
Sports organizations use social media to create opportunities to increase productivity, market share...
One of the vexing issues for sport marketers is how one can develop marketing strategies and program...
The emergence of social media has profoundly impacted the delivery and consumption of sport. In the ...
Researchers in sports marketing have suggested social media can be used to build relationships betwe...
Social media have left their mark on every industry and have shaped how we talk and communicate with...
The purpose of this research was to investigate the impact of social media marketing on consumer beh...
Objectives The main objectives of this study were to understand how sports marketing has changed...
JEL: M1 - Business Administration; M31 – Marketing; M37 - AdvertisingThe purpose of this research is...
Marketing in social media has been studied extensively in recent years, but not specifically for ext...
The purpose of this study is to look into the impact of SM on the development of sport marketing str...
Sports events are some of the significant sources of entertainment – often delivering its viewers an...