Remembering the Future: Entrepreneurship Guidebooks in the US, from Meditation to Method (1945-1975)

  • Giraudeau, Martin
Publication date
April 2012
Publisher
Copenhagen Business School

Abstract

This paper discusses Foucault’s analyses of the rise of the entrepreneur in the second half of the 20th century. Whereas Foucault based his conclusions on readings of economic theory, we propose here to look at “practical texts,” i.e. entrepreneurship guidebooks, in the way Foucault himself did in his research on antiquity. We also mobilize Foucauldian concepts from his lectures on the “Care of the Self” and the “Hermeneutics of the Subject” to account for our empirical observations. By comparing two series of entrepreneurship guidebooks issued by the US government in the mid-1940s and the late 1950s-1975, we argue that a major shift occurred between these two periods. In the 1940s, the future was supposed to be meditated upon: entrepre...

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