Wine as a tourist potential of the Brežice municipality through tradition and art

Diplomsko delo je razdeljeno na dva dela. Prvi del obsega teoretična izhodišča in pregled literature z obravnavanega področja, v drugem delu je opisana naša raziskava, ki zaobjema tudi analizo izbranih književnih del, povezanih z vinom. V teoretičnem delu smo poiskali, zbrali in navedli informacije, ki so potrebne za uspešno predstavitev in promocijo vina, med drugim tudi zgodovino te pijače, proces nastajanja vina, navedli smo sorte za bela in rdeča vina, opisali smo slovenski vinski posebnosti cviček in kraški teran, opredelili osnovno vinsko terminologijo, opisali značilnosti turizma v Brežicah in navedli v literaturi svetovane kombinacije hrane in vina. V raziskovalnem delu smo preverjali, ali vinarji pri predstavljanju in promociji svojega vina posegajo tudi na umetniška področja. Na koncu smo navedli nekaj literarnih del, za katera menimo, da so primerna za promocijo vina. Ugotovili smo, da turistični ponudniki na izbrani destinaciji v promociji uporabljajo bolj zgodovinske dogodke destinacije kot pa literarna dela. Diplomska naloga bo v veliko pomoč vinarjem, ki bodo želeli promovirati vino tako, da ga bodo povezali z umetnostjo.The diploma thesis is divided into two parts. The first part covers the theoretical starting points and the review of the literature from the subject area, the second part describes our research, which includes the analysis of selected literary works related to wine. In the theoretical part, we found, collected and provided the information needed for the successful presentation and promotion of wine, including the history of this drink, the process of wine making, we listed the varieties for white and red wines, we described the Slovenian wine specialties Cviček and Karst Teran, defined the basic wine terminology, described the characteristics of tourism in Brežice and mentioned in the professional literature advised combinations of food and wine. In the research work, we employed the method of semi-structured interview and checked whether winemakers also use stories and art motifs in the promotion of their wine. Additionally, we have listed some literary works that we believe are suitable for the promotion of wine. The research has shown that more often than the art works historical events are used for promotion of wine. We believe that this thesis will help winemakers who want to promote wine by connecting it to art