'I Only Looked Away for a Split Second...': The Role of Distraction in Driver and Rider Crashes in Rural and Remote North Queensland

The overall program goal is to reduce the incidence and economic, medical and social costs of road crashes in rural and remote Queensland. Why rural road safety? 21% of the population of Queensland live in rural areas. 39% of serious road crash injuries occur there. Study aims: - Understand behavioural and social factors contributing to crashes - Develop, identify and trial targeted interventions. Study area: - North and west of Bowen excluding urban areas of Townsville and Cairns - 40% of Queensland's land area