The study of travel social marketing based on mobile Internet

Abstract. In the field of marketing of tourism products, the rapid development of powerful and innovative social marketing model，which has changed the traditional marketing model, Resource information of tourism products through the consumer experience, to use socialmedia for publishing and dissemination, can accelerate the tourism product enterprise brand concept popularization, and influence and promote consumer consumption decision, a catalytic role for the sustainable development of tourism industry. OVERVIEW OF MOBILE INTERNET APPLICATIONS The basic concept of mobile Internet. Mobile Internet (Mobile Internet, referred to as MI) is a mobile communications and the Internet combine the two into one. It is through the intelligent mobile terminal in a mobile radio communications system based on. Smart phones, tablet PCs, e-books, MID and other terminal layer using the software (operating system, middleware, database and security software, etc.) to get the application layer (recreational classes, tools, media-business finance and economics, etc.) and services. Terminals, software, and application of these three points in a line constitute the mobile Internet. Mobile Internet allows users anytime, anywhere access to Internet, or access to information, or for business, entertainment, and other network services