STRATEGIC RESILIENCE AND COMPETING EDGE: THE MANAGEMENT OF EXPLORING BEYOND VULNERABILITIES

Theoretical idea in abstract: As risk is almost part of everything, corporate performance is not an exemption. Even the fortune companies with best management team and financial performance, at various times face disruption either from natural cause or from intense competition, which leads to profit and market share heavy decline. With replication and imitation constantly growing towards offering better services, invention is no longer enough to complement innovation. Because survival is now a matter of the fittest, organizations ’ who wish to survive in this prevailing market shocks must ensure that their core competing strength has an aligned resilience strategy were coping with change is a ritual. Although many works has emerged to support the role of resilience in business performance, crisis management and corporate reputation, their gap on common resilience principles still exist. Many firms might intend to adopt resilience in their management system but fail due to a narrow insight as to what really makes these resilient firms so successful. To resolve these puzzle that has kept many business leaders in the dark, this article brought resilience and its imperative closer, through its conclusion on “LAS”: an acronym for Learning, Adaptive capacity and Situational leadership. As the findings unveils, learning process gives a better insight towards changes in an organization of whic