Internet Marketing Strategies for Lawyers in Malaysia: Read it, and Do it to Skyrocket Your Business

An increasing number of consumers are using internet to search for information and solutions online, including legal services. It is therefore important for law firms to understand how internet is changing the purchasing behaviour of consumers. This article presents internet marketing strategies for lawyers in Malaysia in order to ensure the law firms advertisement can be positioned to intersect with the changing patterns of purchasing behaviour of consumers. In doing so, the article also highlights some legal constraints in Malaysia with some recommendations for a reform. It further elaborates the previous literatures and highlights some English cases and applies data from the internet using the search engine Google.com as examples. Google.com has been chosen because it is the best and popular search engine nowadays. Overall this study contributes to the existing literatures by examining in a more comprehensive way about the online marketing for lawyers.It is hoped that this article helps lawyers in Malaysia in particular to know about the internet marketing strategies and use it to expand their business to the new level