Recommender systems represent a popular area of personalization technolo-gies that has enjoyed a tremendous amount of research and development ac-tivity in both academia and industry in the last 10-15 years. Recommender systems research typically explores and develops techniques and applications for recommending various products or services to individual users based on the knowledge of users ’ tastes and preferences as well as users ’ past activities (such as previous purchases), which are applicable in a variety of domains and settings [6]. While a substantial amount of research has already been performed in the area of recommender systems, many existing approaches have focused on rec-ommending the most relevant items to users and do not t...