Add to ORKGEssays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connection
This thesis, comprised of three essays, examines the critical roles in driving consumer engagement o...
© 2018 Dr. Trent HennesseyThis thesis introduces the missing voice of personal branders to describe ...
This chapter reviews a recent theoretical approach, the causal centrality approach, to the self-conc...
This dissertation consists of three essays on the role of identity centrality in the formation of co...
Previous research has shown that consumers’ use of identity expressive brands serves a variety of pu...
This dissertation consists of three essays that examine the effects of consumers' identities and con...
Although numerous studies have examined relationships between brands and consumers, how consumers cr...
Identities are powerful: Identity is central to how individuals regulate their attitudes, behaviors,...
ABSTRACT There has been much debate concerning how consumption has become the core trigger for chang...
We propose that consumers purchase brands in part to construct their self-concepts and, in so doing,...
Consumer identity has been an integral part of marketing and psychology research for decades, result...
The current research proposes a novel approach to identity-based choice that focuses on consumers’ r...
This thesis shows how consumers experience the creation and evolution of their identities as persona...
Copyright Palgrave Macmillan [Full text of this chapter is not available in the UHRA]Since relations...
The dissertation investigated the effect of consumers’ social identity on market outcomes, marketing...
This thesis, comprised of three essays, examines the critical roles in driving consumer engagement o...
© 2018 Dr. Trent HennesseyThis thesis introduces the missing voice of personal branders to describe ...
This chapter reviews a recent theoretical approach, the causal centrality approach, to the self-conc...
This dissertation consists of three essays on the role of identity centrality in the formation of co...
Previous research has shown that consumers’ use of identity expressive brands serves a variety of pu...
This dissertation consists of three essays that examine the effects of consumers' identities and con...
Although numerous studies have examined relationships between brands and consumers, how consumers cr...
Identities are powerful: Identity is central to how individuals regulate their attitudes, behaviors,...
ABSTRACT There has been much debate concerning how consumption has become the core trigger for chang...
We propose that consumers purchase brands in part to construct their self-concepts and, in so doing,...
Consumer identity has been an integral part of marketing and psychology research for decades, result...
The current research proposes a novel approach to identity-based choice that focuses on consumers’ r...
This thesis shows how consumers experience the creation and evolution of their identities as persona...
Copyright Palgrave Macmillan [Full text of this chapter is not available in the UHRA]Since relations...
The dissertation investigated the effect of consumers’ social identity on market outcomes, marketing...
This thesis, comprised of three essays, examines the critical roles in driving consumer engagement o...
© 2018 Dr. Trent HennesseyThis thesis introduces the missing voice of personal branders to describe ...
This chapter reviews a recent theoretical approach, the causal centrality approach, to the self-conc...