Add to ORKGOur article maintains that advertising communication, as a form of commercial communication, is an important part of public communication. Ads are not just forms of promoting products or services, but also modern forms of speech that contribute significantly to the formation of the individual’s identity in contemporary societies. The study aims to identify and analyze the presence of gender stereotypes in Romanian media advertising. Key words: advertising; commercial communication; gender; stereotypes; identity
Gender stereotypes and the prejudices associated with them are a frequently discussed issue in the s...
Bachelor thesis discusses the issue of men and women portrayal in advertisement; with the main focus...
Advertising is “the non-personal communication of information usually paid for and persuasive in nat...
In article are considered new trends in the functioning of the female gender advertising. Theorized ...
The introduction of the thesis is devoted to the introduction of the subject and its general descrip...
ENGLISH SUMMARY The main objective of this thesis was to provide a complex perspective on the mutual...
In this paper the author examines the presence of gender stereotypes in TV commercials specific for ...
The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based...
Abstract: The paper examines some gender stereotypes in advertising which reflect the traditional vi...
Key words: gender, stereotype, advertisement, culture, media ABSTRACT The paper deals with the rel...
This thesis is focused on gender stereotypes commonly displayed in television commercials. It examin...
The article deals with the different types of women and men in the Czech advertisements. The author ...
The article investigates the gender differentiation of speech and its reflection in the advertising ...
Successful advertising conveys dominant and accepted values of a certain country, culture or group o...
Thesis "Sexism in the television advertisement for fragrances" analyzes the relationship with the me...
Gender stereotypes and the prejudices associated with them are a frequently discussed issue in the s...
Bachelor thesis discusses the issue of men and women portrayal in advertisement; with the main focus...
Advertising is “the non-personal communication of information usually paid for and persuasive in nat...
In article are considered new trends in the functioning of the female gender advertising. Theorized ...
The introduction of the thesis is devoted to the introduction of the subject and its general descrip...
ENGLISH SUMMARY The main objective of this thesis was to provide a complex perspective on the mutual...
In this paper the author examines the presence of gender stereotypes in TV commercials specific for ...
The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based...
Abstract: The paper examines some gender stereotypes in advertising which reflect the traditional vi...
Key words: gender, stereotype, advertisement, culture, media ABSTRACT The paper deals with the rel...
This thesis is focused on gender stereotypes commonly displayed in television commercials. It examin...
The article deals with the different types of women and men in the Czech advertisements. The author ...
The article investigates the gender differentiation of speech and its reflection in the advertising ...
Successful advertising conveys dominant and accepted values of a certain country, culture or group o...
Thesis "Sexism in the television advertisement for fragrances" analyzes the relationship with the me...
Gender stereotypes and the prejudices associated with them are a frequently discussed issue in the s...
Bachelor thesis discusses the issue of men and women portrayal in advertisement; with the main focus...
Advertising is “the non-personal communication of information usually paid for and persuasive in nat...