Add to ORKGLoyalty is a characteristic of a person showing any relation with an object – goods, service or enterprise. Nowadays it is important to earn loyalty of investors, employees and customers. The article deals with essence of customer loyalty, dimensions of customer loyalty, mission, goals, tasks of customer loyalty as well as disputes a process of developing customer loyalty programme: choice of a target group, grounding the structure implementing customer loyalty programme, registration of participants and type of the programme, collection of information about customers and storing, ways to communicate with customers, establishment of privileges to participants of the loyalty programme and evaluation of the programme success. Key words: loyal...
Lojalumas yra charakteristika asmens, turinčio bet kokį ryšį su objektu - prekėmis, paslaugomis ar į...
Managing customer value by offering qualitative services is considered a critical component of the m...
The main aim of this thesis was to examine the essence of customer loyalty and its improvement in th...
The article is devoted to researching the content of the key concepts for partnership relations mark...
The dynamic development of goods and services market accompanied by standardization of offer, qualit...
The objective of this bachelor thesis was to describe the principle of loyalty programs, to think ab...
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts ...
This thesis deals with different types of loyalty programmes that are analysed. I describe their imp...
Customer loyalty development is very important for companies today. There is a very strong competiti...
Long-term relationships between organization and customers and their loyalty become the most signifi...
The thesis discusses the importance of loyal customers, and loyalty system as a tool for building lo...
The paper presents customer's loyalty in the category of the most important purpose of competition s...
Abstract: The growth of market saturation and the development of information society deter...
One of the most important trends of recent marketing development is the orientation’s alteration for...
In order that company could be prosper, successful and competitive in the market it has to keep the ...
Lojalumas yra charakteristika asmens, turinčio bet kokį ryšį su objektu - prekėmis, paslaugomis ar į...
Managing customer value by offering qualitative services is considered a critical component of the m...
The main aim of this thesis was to examine the essence of customer loyalty and its improvement in th...
The article is devoted to researching the content of the key concepts for partnership relations mark...
The dynamic development of goods and services market accompanied by standardization of offer, qualit...
The objective of this bachelor thesis was to describe the principle of loyalty programs, to think ab...
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts ...
This thesis deals with different types of loyalty programmes that are analysed. I describe their imp...
Customer loyalty development is very important for companies today. There is a very strong competiti...
Long-term relationships between organization and customers and their loyalty become the most signifi...
The thesis discusses the importance of loyal customers, and loyalty system as a tool for building lo...
The paper presents customer's loyalty in the category of the most important purpose of competition s...
Abstract: The growth of market saturation and the development of information society deter...
One of the most important trends of recent marketing development is the orientation’s alteration for...
In order that company could be prosper, successful and competitive in the market it has to keep the ...
Lojalumas yra charakteristika asmens, turinčio bet kokį ryšį su objektu - prekėmis, paslaugomis ar į...
Managing customer value by offering qualitative services is considered a critical component of the m...
The main aim of this thesis was to examine the essence of customer loyalty and its improvement in th...