Final Writing Project Final Draft

The purpose of my final writing project is to create a few thought provoking materials that can be distributed to music students around the U.S. The purpose of this material is to get classical music students to evaluate the world we live in and to take advantage of the technologies of our time. How can classical music best reach audiences of today when it’s an art that developed in an entirely different world? The opportunity is in technology. The first of the three parts is a poster. This will be quite large (two feet by three feet?) and is intended to catch the attention of busy music students in the music building or practice room hallways. This should convey a quick and easily understandable message without requiring a reading commitment from the viewer. The second of the three parts is a newsletter. This will be on a standard 8.5x11 sheet of paper and printed on both sides. The purpose of the newsletter is to inform the students of the trends of today as technology affects the concert attendance of Classical music concerts. This should be stand alone in informative quality but still clearly tying back to the overarching messaging of the poster. The last of the three parts is a brochure. This will also be on an 8.5x11 sheet of paper but folded into a tri-fold brochure. This is intended to be take-home material that students can easily carry with them to their home computers. The information on the brochure helps them to access useful technologies with the goal to further their ability of reaching people with music. If enough students take advantage of technology and follow the trends of today, perhaps classical music can rejoin the cultural conversation of our generation