Add to ORKGThe theoretical part of my thesis defines fundamental terms concerning business valuation and refers to the valuation standards and the valuation process. In the data analysis are mentioned theoretical basics of strategy and financial analysis, discount rate, valuation generators. In the practical part is set the valuation of company BRNO INN, a.s. with using the income methods Discounted cash flow entity and Economic value added entity. I will describe the company and the tourist movement in the strategic analysis. Then I will follow with setting of the business perspective, discount rate, the financial analysis and the forecast of valuation generators. At the end there will be the application of mentioned income methods and the final busi...