Analýza procesov internej komunikácie v IT firme a návrhy na ich zlepšenie

The thesis is focused on the analysis of internal communication and the proposals for its improvement in online marketing agency. The literature review discusses the theoretical approach in examining issues, forms and tools of internal communication, the use of information systems and analysis processes in internal communication. The empirical part describes the current state of internal communication and its processes, comparison of actual communication tools based on defined parameters of the company and evaluation of internal communication processes from the perspective of employees of selected company. The final part of thesis brings recommendations to improve internal communication and the proposal of the process model