Agroturismus nebo jiné formy venkovského turismu? Analýza podpory cestovního ruchu na venkově prostřednictvím PRV

The thesis deals with the evaluation of tourism development, especially rural tourism, through the Rural Development Programme for selected areas of four regions South Moravia, Zlín, Olomouc and Vysočina. The theoretical part includes a literature research, a discussion of relevant concepts based on study of reference literature, the importance of tourism and rural tourism and their possibilities in terms of rural development. Moreover, the thesis focuses on the past and current tourism promotion through grant programs, with emphasis on Rural Development Programme belonged to the common agricultural policy. The following part presents a discussed territory in the context of importance and its rural tourism expansion of potential areas. The next chapter is devoted to description and analysis of general support of the Rural Development Programme, with emphasis on the promo-tion of the Czech Republic (measures III. 1. 3.). The crucial seventh chapter analy-ses in detail the projects supported by the relevant axis priority and classifies them in compliance with the character and other selected indicators. The aim of the work is also answers to questions about how agrotourism has been signifi-cantly supported and if the aid is concentrated in attractive tourist areas. The final chapter is devoted to evaluation of the projects analysed in the period 2007-2013 and predictable changes which might occur due to the transformation of tourism support from the structural funds and CAP