The assessment of the impacts of European institutions activities in the Forestry and Nature conservation in the Republic of Ghana

EU Forest and Conservation NGOs activities in Ghana from the perspective of public relations has been investigated. The methodology involved mixed research methods (qualitative and quantitative). Under the qualitative research approach, primary data were collected through unstructured questionnaires from the wood base and non-wood base small-scale forest enterprises, interviews were solicited from key informants including private logging companies and finally, forest fringe communities were visited and interviewed. Under the quantitative research approach, secondary data were collected through content analysis of EU institutions organisational press release, and an in-depth interview was conducted among all investigated institutions, content analysis of media houses was also collected to understand the sources of their news articles. Finally, official bulletins, published thesis, books, research articles, and journals were also consulted and used as a secondary data source for this research study. The result emanated from the administered questionnaires, in-depth interviews and focused group discussions reveals that public relations strategies and tactics can be used as a tool to enhance conservation education, manage forest crisis, empower local involvement, support livelihood programs and finally help reveal inefficiencies and bureaucracies in the state forestry sector, thereby contributing to sustainable forest management