Add to ORKGThe aim of diploma thesis Strategic analysis of company is comprehensive analysis of current state of TIPAFROST a.s. The theorotical part of diploma is devoted to describing basic concepts of strategic management and especially analyses of external and internal environment. In practical part are applied theoretical knowledges to develop above mentioned analyses. The resultant factors are enroled in the SWOT analysis when their strenght and position in the company is evaluated using IFE and EFE matrix. The results are summarized in the TOWS matrix that makes the company's proposed strategic approach. The chosen strategy and particular recommendations for the future development serves the company's management