The Proposal to improve the communication strategy VOŠ Michael

This bachelor thesis deals with the communication strategy of VOŠ Michael. The aim of this work is to define the current communication strategy of the school, to find its shortcomings and to suggest possible ways for improvement. Chapter One concerns the nature of marketing communication and everything in relation to this concept, the definition of the communication mix, modern trends, marketing research and market segmentation. Chapter Two presents the examined subject and describes its communication strategy. Chapter Three suggests the ways to improve communication. The conclusion summarises the findings