Management of the Monument focused on Attractive Offer

The objective of the Bachelor's thesis is to design the activity to make the development of selected monument in the medium-term horizon attractive. Within the scope of the thesis i have analyzed the initial state based on the data and I have identified the proposals for their possible real use in a particular heritage property. In the theoretical part of the thesis I focus on defining the concepts of monument care in the Czech Republic, including the body that performs it. That's from 1 January 2003, National Institute of Historical Monuments. In next focusI deal with the management and marketing of historical monuments, namely the state-chateau Telč. In conclusion I will introduce to the reader to the methodology used in this thesis. In the Practical section, I analyze a specific object together with the city and the region where the monument is located. The chapter is used to get a more detailed picture of the status of selected places. Based on the analysis of the result, I have formulated a possible resolve in the following chapter. At the end of the thesis there will be a discussion of other possible solutions that can be found above the frame of this thesis either from the point of view of time (long-term horizon), or from the necessity of binding on european projects