Communication and media aspect of Slovak presidency in the Council of the European Union

This bachelor thesis focuses on communication and media factor of Slovak presidency in the Council of the European Union which took place in the second half of 2017. The aim of the thesis is to approach communication and media aspect in detail, review Slovak organisational and presentation ambitions and provide a perception of Slovakia in this role. The thesis partly deals with public diplomacy of Slovak Republic. It concerns branding strategy adopted before the presidency was held in order to improve image of the country abroad. The accomplished presentation results are evaluated at the end, as well as the communication with domestic and foreign media