Analysis of Marketing Communication of Clubs in Fortuna League

This bachelor thesis is concerned about marketing communication of chosen Slovak football clubs in Fortuna league. In theoretical part the basic marketing communication elements and their use in real situations are described. The second, practical part is concerned about application of marketing communication tools on clubs, mainly the content analysis. The aim of this bachelor thesis is to detect and analyze type of content, which is creating the main part of marketing communication towards fans, partners and public and to detect what kind of tools of marketing communication are used and what is feedback about