Sharing economy

This master thesis deals with the very topical subject of sharing economy. It`s objective is to prove or disprove the assumption that today`s young people prefer to use sharing economy rather than classic services in different areas and to explore the relationship between students and sharing economy in general. Also to find out what are the key motivation factors and barriers. The thesis consists of theoretical and practical part. In the theoretical part the sharing economy is defined based on technical literature and other sources. Particular models of sharing economy are also described in the theoretical part and demonstrated on real companies. Practical part consists of own market research in a form of survey. The objective of this master thesis is proved or disproved based on data gathered by the survey and secondary sources