Analysis of the Websites of Selected Universities

This diploma thesis analyzes websites of universities. Today, websites have a constantly growing importance for universities. Selected websites are evaluated especially for their usability. Websites with good usability do not force their users to think unnecessarily. The theoretical part introduces the marketing communication of educational institutions and the theory of websites. The websites are discussed by the usability point of view. After that are discussed chosen methods. Web sites are evaluated by user testing with eye-tracking, SWET, and trunk testing. Based on these tests, websites are rated and evaluated. In the end is evaluated the overall usability of websites, comparing private and public universities and comparing the results with the ranking of the best universities