Development of a marketing strategy of the company Philip Morris International according to the regulation

This bachelor´s thesis will provide an insight into the marketing strategy of the company Philip Morris International, which manufactures and sells the tobacco products. The aim of this work is to analyze the current marketing strategy, which is under European regulation of tobacco products, using the marketing mix, communication mix, and SWOT analysis. The work determines the impact of the legislative changes on the market of the tobacco products, according to which there is a new marketing strategy proposed