The Possibilities of Using Computer Games for Improving Business Function

The study addresses gamification and the implementation of gamification in a company with the goal to improve the efficiency and motivation within the company. The purpose of this study is to introduce the topic of gamification, evaluate the current status and discuss its opportunities in terms of employee's efficiency. In order to do so, the characteristics of games and computer games specifically are defined, followed by an explanation of their main principles and mechanisms. Afterwards the author introduces the basic concepts of motivation and psychology, which are necessary for understanding the core characteristics of gamification. Based on these findings, the next chapter describes gamification, starting with its history, the evaluation of the current status and a discussion of opportunities and improvements for the future. Furthermore, the main characteristics and mechanisms of gamification are described and explained on specific business cases. Last but not least, an application for gamification is developed with the goal to increase the productivity and motivation of employees in a coffee shop. This application was developed solely for the purposes of this thesis