Comparison of czech television processing and presentation of the Summer Olympic Games 2008 and 2016

My diploma thesis is occupied with television processing and presentation of Olympic Games. Especially, I decided to analyse the summer Olympic Games in Beijing 2008 and Rio de Janeiro 2016. Both of these Olympic Games brought the new way of television broadcasting. Thanks to the exclusive ownership of broadcasting rights and technological advances, Czech Television has decided to broadcast on both television programs on a continuous basis 48 hours a day. The first part of my diploma thesis is occupied with the history of the Olympic Games, including their ancient civilization. From ancient history we move to the nineteenth century, when Pierre Coubertin came up with the idea to refresh the Olympic idea. After the introduction of Olympic history we will also focus on the relationship between media and sports and we also introduce the roots of Czech television broadcasting. In the analytical part of my diploma thesis we will describe the ways of Czech television processing during the summer Olympic Games in Beijing and Rio de Janeiro. This description will be supported by surveys with data of television ratings and differences between researched Olympic Games. This thesis will show how television broadcasting is developing in the Czech Republic, especially during the Olympic Games, which is one of..