Comparative Analysis of the Sport's and Šport's news Coverage of UEFA EURO 2016

This thesis aims to compare media coverage of the first-class sporting event, the UEFA EURO 2016, in two Czech and Slovak national sport-oriented newspapers (Sport and Šport). To achieve this goal, the author of the thesis uses qualitative and mainly quantitative content analysis along with interviews with the members of the two respective newsrooms. The author focuses on how much space both dailies give to the event, what part of the whole coverage is made by the news about the Czech or Slovak national teams, and what is the (im)balance between the news and opinion journalism. He also compares the number of journalists that went to do their job in France and the number of their colleagues who were working from the newsrooms in Prague or Bratislava. The author is interested in the ways the two newsrooms reported about the rival team that used to be part of the former Czechoslovakian national team. He also tries to describe how journalists tend to write about their own national team. Another point of interest is the venality of both newspapers during the UEFA EURO 2016. Based on the interviews with members of both newsrooms, the author compares the media's preparation before the event and their mode of operation over the tournament. Besides above-mentioned media research, the thesis offers a view to..