Self-presentation and privacy of videobloggers in the Czech Republic

This bachelor thesis deals with self-presentation and privacy of Czech videoblogers on the platform of Youtube. As a result of the new phenomenon called Youtubering there are new ways of interacting between performers and audiences that affect privacy created in the online environment. Using a qualitative method of semi-structured interviews, this thesis explores everyday self-presentation on the Youtube platform and in personal life of Youtubers. It also focuses on how these people understand the concept of privacy. The goal is to find out strategies used by videobloggers in the Czech Republic for protecting their privacy. It is achieved by analysing direct answers of the Youtubers. The analysis of the research data is based on the dramaturgical approach of Erving Goffman extended by Joshua Meyrowitz's view that deals with the influence of electronic media. The thesis concludes with following findings: to manage their privacy, Youtubers do use a few techniques such as preparation of the scene, their appearance and others. However, the key aspect of privacy management is Youtuber's control over information