Denormalisation of smoking and stigmatization of smokers in the Czech republic

This bachelor thesis deals with process of denormalization of smoking and possible unintended, negative consequences as stigmatization of smokers. The phenomenon of denormalization of smoking is common for health policy of the vast majority of Western a European states, included Czech republic, over the last decades. It monitors, among other things, reducing the social acceptability of smoking and reducing the number of smokers. In my work, I first examine the process, impacts and tools of these strategies, and then present the theory of stigmatization of smokers, which resonates in recent years in a professional discussion abroad. This theory presents the potential risks associated with creating an atmosphere of social unacceptability of smoking that can lead to a loss of effectiveness of similar measures and a marked deterioration in the life situation of smokers. Qualitative reasearch on a group of 15 respondents examines the perception of social atmposhere in the aproach to smoking, the perception of adopted policy measures and experience with reactions of others, from the point of view of smokers. By analyzing the data then I look for possible negative consequences in the form of stigmatization symptoms of smokers. To recognize them, apart from the supposed concept of stigmatization, the symptoms that..