Media response to the Czech award-winning Literature for Children and Youth (2016)

This Bachelor Thesis is focused on analysis of media response to award-winning and award nominated literature for children and youth in 2016. Beside that it provides brief development of trends in publisher's acitivities since 90s to the present. It also describes problems of critical reflection in the area of literature for children and youth. Thesis studies media response to four books for children and youth, Vynálezárium by Robin Král, Klárka a 11 babiček by Olga Černá, Samota není zlej by Lucie Raškovová and Plop! Zdařilé verse a prózy by Ivan Wernisch. The opening part of this thesis determines the goal of this thesis, which is to answer the question how the media cover award-winning and award-nominated books for children and youth. It also determines hypothesis that literary awards Magnesia Litera Award and Golden Ribbon Award affect publicizing of these books. Analytic part then confirms this hypothesis. The book that won both Magnesia Litera and Golden Ribbon was covered the most. There were several media chosen for analysis, there are Česká televise, Český rozhlas, Mladá fronta DNES and news portal idnes.cz, website iliteratura.cz, citarny.cz. From cultural are there are Host, Literární noviny, Tvar and catalogue Nejlepší knihy dětem. Reason for this broad spectrum is an attempt to provide..