Ideological Influencing in the Czechoslovak Children's Magazines of the 1970s

(in English): The aim of this thesis is to characterize ideological influence on the Mateřídouška magazine's pages in years between 1969-1979. The stress is laid down on the reader and their right to have a proper childhood in the period of so-called "normalization". I tried to solve the problem by analysing the previous evolution of the magazine and a consecutive analysis of given period's selected volumes. The research did show that Mateřídouška does place a great stress on tradition and it is necessary to evaluate it as a whole unit. Despite the outstanding return to the real socialism the ideology does assume a specific form. On the basis of discovered facts we can characterize this form in a more precise way and present a picture that children could have seen and read on the pages of Mateřídouška. Klíčová slova (anglicky): Czechoslovakia, social history, period of normalization, propaganda, ideology, children's magazine, Mateřídouška, fairy tale, childhoo