Swimming hall in Sušice: Impact of the investment on tourism at the given destination

Main goal of the thesis is to analyse this specific case of a free-time activity and its impact on tourism in Sušice. The thesis investigates the influence of building the swimming hall in relation to the tourism development in Sušice. City of Sušice does not belong to the main touristic goals in Šumava region. The author analyses even the steps of local city council according to interviews provided in local papers and other information sources, mostly provided by those changing the city in tourist friendly and attractive destination. The marketing has a great influence that can basically increase the volumes of visitors and whole image of the place. Keywords: tourism, tourism marketing, free time sport activities, Sušice, destination developmen