Structure and comparasion of topics in magazine Mateřídouška in the normalization era and in the mineteen-nineties

Thesis "Comparison of the structure of topics in magazine Mateřídouška in the normalization era and in nineteen-nineties " deals with a comparison of the thematic structure of the children's magazine Mateřídouška published during the period of normalization and then after the major political change in 1989 (transition to democracy) in nineteen-nineties. It contains analysis of the content of the magazine focused on topics in four selected years. For the purpose of this thesis two years from the normalization era and two years from the democratic era were chosen: year 1971/1972 (volume 28), year 1988/1989 (volume 45), year 1991/1992 (volume 48) and year 1999 (volume 55). The aim of this thesis is to find differences between those volumes, describe them and evaluate them. Introductory part of the thesis gives information about the purpose of the research and about the methodology used in it. Theoretical part explains main media and psychological terms connected to the topic of the thesis - child reader, socialization process, agenda setting and social construction of the reality. Information concerning the historic context of every selected year, the portfolio of magazines for children published in those years and the status of the magazine Mateřídouška among them are also provided within this part. It also..