Populism in political communication of political movement Úsvit přímé demokracie Tomia Okamury

The main goal of this master's thesis, which is written in the form of content analysis, is to elaborate political communication of the Dawn of Direct Democracy of Tomio Okamura movement which is led by Tomio Okamura. More specifically, the aim of this academic work is to find populist elements in its discourse. In the theoretical part the concept of populism is defined. Also, different interpretations of populism are mentioned, namely, populism as ‚thin- centred ideology' or for example the style of political communication. Moreover, in the theoretical part the origin of populism is briefly discussed. Als, the features of populism, which are determined for this master's thesis are explained. The concept of populism is also examined with Jan Charvát, a political sicentist. Furthermore, the concept of political communication with the focus on political online communication is explained. During the interview the spokesman of the Dawn of Direct Democracy of Tomio Okamura movement Jan Zilvar explains how political online communication of the party functions. In the practical part, the methodology which was used during the collection and subsequent processing of source is mentioned - i.e. quantitative content analysis. Subsequently, the master's thesis briefly summarizes the source: the blog of Tomio..