The sexual content in current music videos

This thesis deals with the representation of sexual content in music videos as a product of mass communication between musical artist or record company and the audience. The main objective of this work is to analyze and interpret phenomena of sexual behaviour or nudity in a predefined sample music videos. The theoretical part defines marketing function of music video and explains the principles that are the base for displaying the sexual content in current production of movies. Other functions of music video such as socio-cultural principle and charity aim are mentioned. Theoretical part also briefly describes history of music videos. The practical part is based on content analysis of the presence of sexually explicit content in music video and ivestigates its various forms. There are two pre-defined aspects which are subject of observation: i.e. the presence of predefined forms of sexual behaviors divided into seven specific categories as well as the presence of three degrees of nudity. The observed sample is a set of fifty music videos that were posted on YouTube in 2014, while in the same year reached the largest viewership. It is therefore the set of the most popular music videos on the YouTube platform of last year. Powered by TCPDF (www.tcpdf.org