Cigarette boxes in frame of tobacco control

Background: Cigarette package is important for consumers and the tobacco industry. It is important part of the overall marketing strategy as well. There is a lot of evidence showing a causal relationship between tobacco marketing and smoking rate. Health warnings on packages are direct and important means of communication with smokers therefor the introduction of legislative measures in the field of tobacco control is needed. Objectives: Main objectives are to complete a current overview of the results of research studies dealing with the approaching of different countries of the world in influencing smokers through packaging and to see what impacts on smokers have legislative measures relating to plain packages and picture warnings. Through this work I would like to prove the introduction of legislative measures promoting health picture warnings and plain packaging appear to be effective. Methods: The research group consists of published scientific articles searched in the English language identified through electronic databases PubMed and subsequently analyzed. Data collection was conducted in the period from April to July 2014, relevant articles available were included. A total of 30 original articles met inclusion criteria, including 25 quantitative studies, 3 qualitative studies, 1 study with..