The communist propaganda in the Mateřidouška magazine (1945-1955)

The paper describes the development of the content of Mateřídouška magazine in 1945 - 1955 against the backdrop of political and social developments in post-World War 2 Czechoslovakia. These trends included robust centralization of media and their subordination to the Communist regime. The paper examines the characteristics of propaganda and its role in media as one of the key instruments of totalitarianism. It explores the use of Communist propaganda in Czechoslovak juvenile literature. The second part of the paper describes the founding of Mateřídouška and its position among contemporary newspapers and children literature. It examines the influence of the editors-in-chief, namely that of František Hrubín and Jiří V. Svoboda, on the contents of the magazine. The third part describes the application of propaganda on the youngest readers during the first years since the inception of the magazine. The hermeneutic analysis covers various aspects of propaganda, including the cult of personality, celebration of labour, the role of armed forces and other phenomena of the early Communist period in Czechoslovakia