Comeback of Ivan Horník into the Czech football in chosen media

The work deals with the media image of the return of Ivan Horník in Czech football. Ivan Horník became a major figure in the biggest corruption cases in the history of Czech football in 2004 and after half of his punishment expired in 2012 he started to work as a football manager again. The work focuses on the analysis of the texts of four monitored media - newspapers Sport and Blesk and news portals Aktuálně.cz and Tn.cz - in four periods. These include the most important moments related to the comeback of Ivan Horník. These are: September-October 2011 - Horník requested an apology; January to March 2012 - the request was confirmed and Horník joined the position of sports manager at FC Chomutov; November 2012 - speculation about possible contract of Ivan Horník in Slavia Praha; January 2013 - Horník joined FK Bohemians Praha as sports manager. This work by quantitative and qualitative analysis investigates how much space in selected media was determined for the comeback of Ivan Horník and his personality and which opinion the media held. The following chapters also focus on an answer on the question whether the person of Ivan Horník was not excessively demonized by the media and if the opinion of the media and public changed in the context of recent corruption cases