Mediarepresentation of forming local policy

The diploma thesis on the "Media representation of forming of local policy (on the example of the financing of the Prague theatres)" suggests that mass media contribute to the forming of local policy by selective reporting of the politics. This fact is illustrated on the example of forming grant policy of the capital city of Prague. The analysed media are the daily papers MF Dnes, Lidové noviny, Právo and the televisions TV Nova and Česká televize in 2007 and 2008. The theoretical part of the diploma thesis introduces the relation between mass media and reality, the effects of media and the factors influencing forming of the news content. The political communication is discussed; this phenomenon is introduced together with the personalisation of politics and the mediatisation. Furthermore the paper deals with the agenda- setting theory and its relation to framing theory and the theory of news values. Then the development of the dispute is given, the most important moments are emphasized. The research part of the diploma thesis includes results of the quantitative content analysis. The aim of this research was to discover the media image of the dispute and to confirm or to disprove the hypothesis (i.e. the mass media were not impartial). The qualitative frame analysis shows the ways the dispute was..