Communication Strategy of the Company

Communication Strategy of the Company Abstract The subject of this thesis is the communication strategy of the company SIKO KOUPELNY a. s. The thesis is divided into the theoretical and the practical part. The first part deals with theory of the issue of marketing strategy, marketing mix with a focus on marketing communication and marketing communication mix. This section is also introducing the company SIKO KOUPELNY a. s., its customer communication and use of tools of communication mix. There are included the questionnaire research focused on the communication of the company, the evaluation of results of the research and proposal of possible solutions in the second part of the thesis