Marketing mix of tennis club Sparta Praha

This bachelor thesis is focused on the analysis of the current marketing mix and its main aim is, based on the information gathered through the questionnaire, make recommendations for its improvement. The theoretical part describes the marketing mix as a concept and an explanation of its operation in the field of sports. The methodological description is given of the methods used. The final section summarizes the research findings and proposed recommendations to improve the current marketing mix of tennis club Sparta Prague